1.) Distribution Deals Are Dead
Wrong – all the deals and more are there waiting to be had if your film follows the basic simple rules: that it tells a story, that it is reasonably priced, that you have cleared all the rights, especially the music rights, and if you have proper marketing materials. All films have an income potential. The trick is to ascertain what that income is, and then make your film for less.
2.) Best Filmmakers Have the Best Social Media Presence
Wrong – usually the best social media experts have the best social media presences – and ever so occasionally, one of them makes an average-at-best movie that grabs all the headlines. These debut filmmakers suddenly find themselves thrust under the glare of publicity everywhere from SXSW to Sundance to Cannes where they expose their ‘secrets’ – usually never to make a film again.
3.) Blair Witch Project and Paranormal Activity prove no budget movies can make a fortune
Wrong – both Blair Witch and Paranormal Activity had zillions of marketing dollars behind them. Which proves that any product, movie or otherwise, will be a commercial success if the marketing nous and budget is behind it.
4.) Cult Status is earned
Wrong – it is manufactured. The success artists are the ones that learn how to tell anyone and everyone that they are outstandingly talented geniuses. And they learn to do it in a way that the gullible public mops up.
5.) Conventional Wisdom No Longer Applies
Myths arrive from sweeping generalizations, as above, and show a common form of weak logic. Filmmakers who approach filmmaking with logic instead of blind ambition or emotion will be better placed to avoid the mythology surrounding the film industry.
As with any new venture, be it artistic or commercial, analyze your research carefully before venturing into a new project. Make certain any assumptions in your business plan are backed with data. Chances are much better that you will land on your feet after you leap.
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Question by Tony: What are some of the things to consider as you embark on local independent filmmaking on a larger scale?
Answer by MK
FUNDING: Look up your local film council or commission. In smaller communities, the best source of funding for independent filmmaking can be the local arts or culture department where you can make contacts to help many aspects of your film production but also secure funding. Speak openly about your idea; the local council or commission may be able to put you in touch with sponsors if they cannot help you themselves. If your film handles a subject of great importance, maybe telling a story of a certain group in your community or in other ways showing a relevant subject, you should receive a good response.
COLLABORATORS AND CREW: Apart from using online film communities, such as The Smalls, to post ads for crew and other collaborators – also go through the local channels. It may seem silly, but you will be surprised by the response to an ad placed in the local paper. Or, by posting a notice in your local supermarket, at the local sports club and other places. If advertising for a crew seems costly, why not see if your local paper wants to do some good for local independent filmmaking talent – ask if you can have an ad in return for a film credit?
EQUIPMENT: Again, your local art council can probably point you in the right direction. Contact local film production companies, or those in nearby towns – chances are they will rent you their equipment for the time you need it, and they may even have some leftover film you can take over. Many production companies are excited to hear of new independent film making ventures in their local area, and may be able to share some tips and contacts with you too. When you search for your crew, you will also discover that some of them will have their own gear that they are happy to use – always ask if they want extra compensation for this, so there are no surprises later on. Always ask about insurance for the equipment you borrow or rent.
You can find more about other things such as Shooting, Editing, Screening, … via http://www.thesmalls.com/thesmalls/local-independent-filmmaking-how-to-start.go
Good luck 🙂
Know better? Leave your own answer in the comments!
In which I show you how to properly perform a “Casting Call” & Give you some general tips about casting! You also get to witness an on-set audio failure! Check out our website for additional training, FAQ’s, and more! Film-MakingTips.com Find us on Facebook & Twitter! facebook.com twitter.com Watch our videos in higher quality on our Vimeo page! vimeo.com See some exclusive Behind The Scenes content! youtube.com Music Provided By Kevin Macleod – (Incompetech.com Copyright © 2011, HoundZoneMedia. All rights reserved.
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