“chick-lit” script, Martin a thriller, and Dolores a drama script. Here’s how these four imaginary screenwriters might each develop a unique brand:
John’s high school script features a Chicago basketball player from the projects. John may decide that his brand as a writer is to promote the mentoring of inner-city youth, so he may spend part of his time working with inner-city Chicago teens. And this mentoring work may provide insights for his writing as well as brand him as a scriptwriter who cares about making a difference in the lives of the kind of teens about whom he writes.
Francine’s chick-lit script goes beyond the usual topics of shopping, men and female competition to include championing young women to take on roles that are traditionally male even in these supposedly enlightened times. While her screenplay is making the rounds, she may post short videos