is a hit with viewers (fiction producers, here’s a new potential buyer!);
NBC, the CW and Bochco himself all are about to launch original Web-based programs (everyone, are you still ignoring new media?); and
Networks in general are looking for cheap ratings bonanzas in brand-friendly game shows (got a talent option you don’t know yet how to capitalize on?)
All of that info ought to help show creators decide which ideas they are going to prioritize developing to maximize sales possibilities. Database these updates in a simple table or spreadsheet, and you’ll always be timely in your pitch meetings. And remember, the execs you’re pitching expect you to know this info if it was in the trades!
ACTION PLAN: In Word or Excel, build a simple table with columns for network/studio name, programming announcement(s) and announcement