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Home » Blog » Can Christian Film Reach a Secular Market?

Can Christian Film Reach a Secular Market?

Article by Cloud Ten Pictures

One of the biggest obstacles for any filmmaker is finding an audience for their film. From the point a movie goes from screenplay to production, the story needs to be compelling enough for an audience to want to pay to see the film. While large studios can throw millions of dollars into marketing and exposing their film to the masses, this becomes a much more challenging process for the independent filmmaker. If your movie has a “Christian-theme” or has a “faith based” message, you might find yourself in a position where you are limiting yourself to a strictly Christian audience. But can a Christian film see success outside of the Christian market?

The short answer to this is “yes”.

Many Christian-based filmmakers have seen success reaching audiences thanks in part to good storylines and relatable characters. But one of the most interesting ways to reach a secular audience is by utilizing themes that the audience may not immediately associate as a “Christian theme”. Both independent filmmakers as well as the large studios have had a great deal of success with “end-of-days” or “rapture” type films Thanks in part to the Y2K scare, the general public doesn’t necessarily associate the end of the world with Christianity.

One great example of this is the “Left Behind” movies based on the best-selling series of books. When the film was released onto VHS and DVD in October of 2000, more than 1.4 million units were pre-sold to retailers. Retail outlets such as Wal-Mart, Costco and Amazon.com had to re-order copies to keep up with the demand of the film. In this case, an independent faith-based film company was able to produce a film that outsold many of the major studios’ releases (such as Disney’s “Toy Story 2”). The combination of the familiar faces (the film starred former Growing Pains star Kirk Cameron), and an already successful book series (selling over 30 million copies) may have also contributed to the success of this movie.

Interested in Christian Films? Check out Cloud Ten Pictures for more details










A young man suddenly discovers a strange switch that radically alters the world around him. Startled by this new reality he attempts to document and share his new discovery. (This short was produced for the Christian Filmmakers 2009 Holiday Competition in less than twelve hours.) Director/Writer: Stephen Bunch Producer: Matthew Jimmink Cinematographer: Joshua Jimmink Starring: Joel Pederson Brielle Jimmink Editing: Nathan LeMaster Micah Neidhart Lights: Rick Jimmink Continuity: Lydia Neidhart Make-Up/Costume and Set Designer: Neeva Pederson Special Thanks to the Pederson Family.

Question by Sherman M: where should christian actors/filmmakers live?
I want to be a christian actor/filmmaker but I don’t know where to live. LA & NYC don’t have work for a actor like me .I don’t want to move to a state like Iowa and they aren’t a lot of christian films made but whatever one is mad I want to be a extra or something .Help me out

Best answer:

Answer by Brewster
Check with TBN (Trinity Broadcasting Network), they have tv studios in Nashville, Atlanta, and on the west coast outside of LA. They probably produce the most Christian films in the US, both major release and tv.

Give your answer to this question below!

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A successful young marketeer has it all but finds himself on the verge of loosing all he worked so hard for. Life is full anyway, but what is it full of.
Video Rating: 5 / 5

Filed Under: Filmmaker News Tagged With: Christian, Film, Market, Reach, Secular

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