notable individuals and organizations adopted Felix as a mascot. The first of these was a Los Angeles Chevrolet dealer and friend of Pat Sullivan named Winslow B. Felix who first opened his showroom in 1921. The three-sided neon sign of Felix Chevrolet, with its giant, smiling images of the character, is today one of LA’s best-known landmarks, standing watch over both Figueroa Street and the Harbor Freeway. Others who adopted Felix included the 1922 New York Yankees and aviator Charles Lindbergh, who took a Felix doll with him on his historic flight across the Atlantic Ocean.
This popularity persisted. In the late 1920s, the U.S. Navy’s Bombing Squadron Two (VB-2B) adopted a unit insignia consisting of Felix happily carrying a bomb with a burning fuse. They retained the insignia through the 1930s when they became a fighter squadron under the designations VF-6B and,