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In the current economic downturn, business owners are looking for an edge to help them survive and thrive. Frequently this edge materialises in the guise of a marketing idea or initiative.
Effective marketing should focus on delivering your core business message to as wide an audience as possible in the shortest time frame and at the cheapest cost.
Clearly free marketing is beneficial, and with the advent of the internet it is now possible, more than ever to deliver an effective free marketing campaign to a mass global audience.
Internet users have a very short attention span so business owners have to deliver their marketing message in a very quick and concise fashion.
Several businesses have capitalised on the global reach of a viral marketing campaign. One of the first business ventures to maximise their business via a viral