the vision of your customers. You have to be able to work together, listening skills, accessibility, ethics and reliability is key to establishing that important relationship to create the video.
Experience is important, selecting a producer with an excellent track record of quality, punctuality, accessibility and market knowledge is another element that must be present to make this work. Unless you have money to experiment or are willing to take excessive risks, going with an experienced producer that can give references and a credible portfolio of successful projects and satisfied clients is the best business decision.
Knowing your audience is important for both of you. Who are you targeting? Their styles, tastes, what type of music, the mood of the video (energetic, extreme, dignified, fun and playful), is important to make contact with the inner