credibility, turning your website into a TV channel, increasing referrals, giving people content to share, and showing off the personality of your company. The How section includes topics like telling a story, making the videos snackable, guiding users into a sales funnel, optimizing videos for search, and the need to publish new videos on a regular basis.
The e-book was offered by Renewable Energy World as part of a webinar about video customer testimonials featuring Ted Page, co-founder and Creative Director of Captains of Industry.
Download the e-book to find out how you can make your own video testimonials: http://www.captainsofindustry.com/ebooks/How_To_Customer_Testimonials.pdf
About Captains of Industry
Captains of Industry is an independent marketing, web design and filmmaking company with expertise in renewable energy, viral