employed by professional camera man and photographers. As the name suggests, you use three lights for different purposes: the first or main light shines the object; the second light erases the shadow of the first light; and a third light is used behind the object for adding dimension on the the object. You adjust the lights until you get the desired result you want. This basic three-point light technique is used extensively in different variations. So, you may want to practice with this technique and see for yourself how it works.
Natural light is always better. Keep in mind that light at noon is a bit too harsh and causes shadows under the nose and eyes of the object giving them appearance of being tired. To offset this undesirable effect, you will need to set up lights on the ground down below. But then it creates another undesirable effect — ghostlike