For the small time independent film maker on a budget marketing is often a matter of being smarter with ones money rather then spending on traditional marketing. In such situations there is very little room for error. This means that indie filmmakers have to limit the amount that they utilize traditional advertising methods such as newspapers. Newspapers and other print media however can serve a purpose because they are trusted sources for many people to look and see what movies are out.
The important thing with newspaper marketing is to insure that your potential market reads the print media you are advertising in. One problem with small business marketing that I often see is the failure to take an ad mediums demographics into account when purchasing media. For example I have seen many groups pay for ads intended for high school students to appear in newspapers. Normally high school students read the paper in very small percentages. This mean that these businesses are paying for 10,000 readers but only want to reach 200 or less of those readers.
As an indie film maker you can’t afford to pay to have people see your ad who won’t watch your movie. For this reason you should determine what demographics your movie appeals to and then check for to see what demographics different newspapers, magazines, etc have, in order to determine the value of marketing in these mediums.
Also as an indie filmmaker you will not have the opportunity to run lots of large format ads in newspapers. Rather then having just a few large print ads however it is often times better when to have smaller ads show up continuously in the papers. For those who take this path you need to make certain that your ad stands out based on a strong graphical element. So for the indie filmmaker it might be worth while to come up with a graphical logo as well as the font to represent your movie. This way you can continually have that strong visual cue along with your lettering to draw reader attention and brand your movie into reader’s minds.
It’s also important to complement your print ad campaign with other ad campaigns. Internet campaigns can be especially useful for this because your print ad campaigns elements can be used in this as well. This will give you better coverage and increase the likelihood that people will pay attention to and notice your ad for a much lower cost.
Ty Hulse is a marketer and independent filmmaker who is turning his marketing skills to help other independent filmmakers advertise and market their movies at http://www.creativegi.com/indifilmmarketing.html
Josh Holloway! OMG! His laughter is so funny. I love this man. He is incredible hot and so sweet and cute at the same time. No copyright infringement. Josh Holloway Cover Shoot – photographed by Nino Munoz Keith Kandell- filmmaker who was the author of this video.
Video Rating: 4 / 5
Question by : Are parents too hard on their kids these days?
**Now PLEASE let me explain before you begin shoving hate in my face**
I’m tired of idiots that basically get on here and say “You’re pathetic, go out and get an effing job” because I am productive because I spend the majority of my time trying to write, and making animations and live action films. If I was like the other 18 year old a holes that were just subjected to being pushed out by their parents to learn the hardships of life then I could honestly see myself at 21 with little direction and career path, but with a wad of cash. So I would rather be that broke dreamer that continues to ONLY push toward his dreams until he finally gets there rather than the average who spends the rest of their life working at a shit job. Although my dad is getting kind of tired of catering to my butt as I just do productive things that result in no money what so ever, but I always tell him “I’ll get a job soon dad”.
And I’m actually behind on getting ANY sort of accomplishments completed. I mean look at most of the famous directors like Stanley Kubrick for example (famous films were 2001 a space Odyssey, Dr. Strangelove, the shining, and a clockwork orange) he began photography when he was 13 and mastered it at about my age and by 19 he was already working at LOOK magazine after selling his picture stories to the company.
Notice how most filmmakers or successful people do not spend their youth working at places like Starbuck’s to earn wages. They’re ALREADY successful at a young age and usually begin their jobs directed toward their career paths by this age. Even young aspiring artists are on the rise at a younger age, and I’m so fucking mad at myself for not started filmmaking or art at an earlier age because I have shown NOTHING of my potential yet because I don’t yet have the ability to show off my artistic skill. And to all of you that think it’s about luck to make it famous anywhere, you’re wrong. It requires hard work, dedication, obsessing, trial and error towards your career path but in the end some people just don’t have the talent or don’t THINK they have the talent and give up. That’s why they don’t make it.
So what do you think about parents, should they support dreamers?
Answer by Diane P
I think that they should support your dreams-but they are also being realistic. And not everyone who trys and gives their dreams everything makes it. You need to have a backup plan. You should be looking for a job if you are 18. You should be making your own money and planning on becoming independent.
Give your answer to this question below!
Created by AnOther Magazine with artist and filmmaker Baillie Walsh, KM3D-1 is an experimental, multi-dimensional image-movie, first seen at Alexander McQueen’s autumn/winter 2006 fashon show. Using state-of-the-art Phantom HD cameras, the film was an experiment in 3-E technology. Although you can’t watch 3-D on You Tube (at least, not yet), the short back then was a remarkable achivement in filmmaking, way before Avatar hit the movie screens. The film starred the beautiful supermodel Kate Moss, and was also groundbreaking for it’s use of holographic technology, making Kate appear on stage almost from thin air and giving her a three dimentional appearance. Here is the film as it looked on screen. Enjoy and please comment.