How and where will the audience view the video?
Technology allows us countless ways to view videos today. Computers, Mobile Telephones, Blogs, Youtube, DVD’s, IPTV, Games consoles and the Internet are but a few. Will it be viewed by a group with a live introduction and the opportunity for discussion afterwards at a seminar, webinar, conference or even a bar? Will it be viewed in isolation over the Internet or on a company intranet or network? Will it captivate its intended audience? Is audio important? Will it need subtitles?
Having watched the video, what do I want the viewer to do?
Right from the get go it is good to decide your main objective and remember that video is good at painting a broad picture and showing how things look but not so good at lots of detail. You can, of course, have more than one objective but the