concept puts a studio at risk of having a movie that “bombs”, or in other words loses money. When you are dealing with a major studio like Warner Bros or Paramount you have shareholders to worry about, and that makes studio executives nervous. When shareholders get nervous they shine a bright light on their investment and look for anything or anyone that is not making them money. This spells disaster for inept studio executives and their heads will roll. This is why they always try to cover their behinds with the safest investment, and that is why you will not see them taking any chances on something or someone that has not already been proven to make money.
A big studio is basically defined by the value of their stock, not the quality of their films. This is why major studios appear to be creatively bankrupt these days. Decisions about making movies are being made