Created for Tribal DDB, Amsterdam, Stink Digital and Director Adam Berg deliver this interactive campaign for Philips new CINEMA 21:9 TV. The cinematic proportions of the display became the theme of this piece. Adam responded with an idea for an epic frozen moment cops and robbers shootout sequence. This 2:19 film runs as an endless loop, allowing viewers to control their moves through the scene. The film also contains embedded hotspots, which, when triggered, give us a behind-the-scenes look at some of the shots. Yes, this film does share some creative similarities with pieces weve posted in the past. However, it is the mode of distribution thats really got me excited as the frequency of these types of projects are increasing. As many feared the death of the traditional spot, others embraced the webs potential to distribute longer form content. Not only longer form, but branded stories where directors and production companies had more of a front seat role. Adam had the opportunity to make a short-film which is quite far removed from the brand who funded it — and promotes them better than any product or tech-centric spot. This is an exciting time for story-tellers of all mediums. AGENCY Tribal DDB, Amsterdam Global Creative Director: Neil Dawson CD: Chris Baylis Senior Project Manager: John Reardon Producer: Jeroen Jedeloo, Iwona Echt Art Director: Mariota Essery, Andrew Ferguson Copywriter: Carla Madden, Chris Baylis Account Planner: Sean Chambers Technical Lead: Jan …
Title: ALWAYS A WOMAN Advertiser/Client: JOHN LEWIS Product/Service: JOHN LEWIS Entrant Company: ADAM & EVE London, UNITED KINGDOM Advertising Agency: ADAM & EVE London, UNITED KINGDOM Creative Credits Chief Creative Officer: Ben Priest Executive Creative Director: Ben Priest Creative Director: Ben Priest/Ben Tollett/Emer Stamp Copywriter: Ben Tollett/Emer Stamp/Matt Woolner/Steve Wioland Agency Producer: Leila Bartlam Advertiser’s Supervisor: Craig Inglis Planner: David Golding Account Manager: Ed Ross Account Supervisor: Tammy Einav Production Company: BLINK PRODUCTIONS London, UNITED KINGDOM Director: Dougal Wilson Producer: Matthew Fone Editor: Joe Guest, Final Cut Sound Design/Arrangement: James Saunders, Jungle Music: Artist/Title: Fyfe Dangerfield/”Always A Woman” Art Director: Ben Tollett/Emer Stamp/Matt Woolner/Steve Wioland Lighting: Dan Landin Post Production: Mpc Other Credits: Production Designer: Kk Barrett
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