Question by noetic: How can somebody with a film degree be good at advertising?
I graduated college with a BA in Film Production. On Monday, I have a job interview with an advertising company and I REALLY want to get this job. I’m afraid when they ask how can I be an asset to the job, I might not give a convincing response. The company pretty much advertises other companies like Disney, The WB, and DARE…
So how can I relate my experiences and education in film production to advertising?
Answer by Mrsanswerperson
I would think a film school graduate would be able to bring a dimension of creativity that perhaps the usual hire would not normally bring. There are things you know and understand about film, the history of it that the usual marketing guy wouldn’t know.
Get a pencil and some paper and bullet out some of the aspects of photography and choreography of film that you could translate as an asset to an ad in a television commercial or a magazine or even a freeway billboard.
Think of the APPLE superbowl commercial (see link below)
“You’ll see why 1984 won’t be like 1984.” Advertising Genius. The glaring flaw in the commercial is no where do they show the product. Why? Because Apple wasn’t selling a computer they were selling an idea and a lifestyle. (this is still true with their ads today)
Any how the will pro ably ask how you would, using you film experience and education best adopt a billboard to an 8 second tv ad. or vice verse.
Do some research, see if you can find out about a company they want to do advertising for, like coppertone suntan products or Apple, use that company as an example when you answer the question.
Know better? Leave your own answer in the comments!