The Art & Concept of in Film Marketing
In Film marketing or In Film product placement, to be more specific is the premiere and most effective mode of entertainment marketing. Generally when a top conglomerate launches a new product it has several activities that are undertaken simultaneously. They could directly have the product launch released by the press in the form of newspapers and magazines, they could create the hype for its online consumers by aggressive advertisements and marketing on the web, they could also call upon top news channels and ask them to do a thorough coverage on their launch and then telecast it on their respective television networks. These activities would generally ensure that the people,