Article by Chris Harmen
Recent independent films have seen more success than ever before, winning international acclaim and some of the highest honors in the industry. The popularity of these pictures stems from their excellent quality. However, it takes more than that to make movies hits: it takes good marketing on a tight budget. Many of today’s successful indie films have used an unlikely combination to get the word out about their film without spending too much. By combining the internet with low cost trade show exhibits presented at carefully selected events, filmmakers get the best bang for their buck.
Why Internet Marketing
In the eyes of many professionals, viral video was made for indie films. Indeed, many filmmakers will send their work directly via the internet, not charging anything for it. Viral video is incredibly successful in almost every situation; all that is needed is to have something interesting enough that people will pause to look at it, and think to send it along. Any good independent film will be able to meet this criteria. Once a film actually becomes viral, it will spread on its own, without any effort at all from you.
The best element of web marketing is that most of it is completely free. You can post a video on video sharing sites for no charge, allowing users to share it amongst themselves for free. No matter how tight your budget is, you can always afford this type of promotion.
Using Trade Show Exhibits
Pairing a trade show booth with internet marketing may seem like a strange combination, but in fact the two complement one another very well. The internet captures younger viewers, but won’t catch those who might enjoy your film but don’t go online very often. A well-designed trade show booth catches this group perfectly, while also giving you an official way to promote your film to any members of the press that might be interested. Pop up displays are great to have in the background during any interviews. Trade show exhibits also make it easy to track down your film in the midst of a large convention. The best way to ensure success with your pop up displays is to carefully choose where you set them up. If money is tight, pick your conventions with care. Look for ones with high media coverage, and ones that have a competitive element to them. From there, it’s a question of presenting both your trade show exhibits and your film in the best light possible.
Always make sure that your pop up displays focus on your film, but keep them as promotional or relaxed as you like. If possible, arrange for a screening of your film, and have something installed in the trade show booth itself that can show your trailer. By combining trade show booths and viral video, you get the best of both worlds, and ultimately see the greatest success with your film.
About the Author
Chris Harmen writes for Skyline, leading the way in Canada trade show exhibits to fit any budget. Skyline provides the same great service for every trade show booth in Canada, no matter how big or small the budget.
Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.
Chris Harmen writes for Skyline, leading the way in Canada trade show exhibits to fit any budget. Skyline provides the same great service for every trade show booth in Canada, no matter how big or small the budget.
Use and distribution of this article is subject to our Publisher Guidelines
whereby the original author’s information and copyright must be included.
Question by ganja’s my cologne: How can I get my own TV show?
I love making videos, and I’m actually very good at filmmaking.
I want to know HOW do I get my stuff on television? How did Andy Milonakis get his own show when his videos don’t even make sense? What can I do? I REALLY want this to happen for me, but I don’t know where to start. All of your tips are appreciated
Best answer:
Answer by lyds114
Try some smaller TV stations. I’m not sure what country you’re in but I know in new zealand there is a TV station called ALT and basically all you have to do is give them $ 200 and they will air anything. I’m sure there will be similar stations all over the place
Give your answer to this question below!
Both a behind the scenes look at my iPhone short film (which you can see here: www.youtube.com ) as well as some tips and tricks for iPhone filmmaking, from shooting to post production. Glif: www.amazon.com Apps shown in this video: iMovie: itunes.apple.com Filmic Pro: itunes.apple.com Movie Looks: itunes.apple.com Demon Cam: itunes.apple.com CHECK OUT MATTSMACINTOSH CHANNEL iMovie: itunes.apple.com Filmic Pro: itunes.apple.com Movie Looks: itunes.apple.com Demon Cam: itunes.apple.com ******DISCLAIMER: THIS IS NOT MY VIDEO IT BELONGS TO THE CHANNEL LINKED ABOVE
Related Filmmaking Tips Articles