Viral Marketing for Documentaries and Feature Films
Changes in filmmaking technologies have created more filmmakers, more films and more documentaries than ever before. A similar revolution has occured in film marketing. The Internet has made it easier than ever for a film to find its audience even before its finished. MY BIG FAT GREEK WEDDING, THE PASSION OF THE CHRIST and FARENHEIT 911 are all examples of films which found their market without going through the mass media first.
The following are suggestions that worked for those films and they will work for yours as well. How well they work will have a great deal to do with how much time you spend analyzing your market and planning your attack . . .
Know your fans. One thing filmmakers hate is being told to create movies people will “like”. Independent filmmakers make movies because they have something