Vw Troubled by Nbc Uni Deal
Volkswagen AG’s new Touareg 2 might snatch the limelight near the end of “The Bourne Ultimatum,” the Universal Pictures’ upcoming film. In the movie, the Touareg is involved in a nerve-racking major chase scene where it flaunted its enviable performance.
As for “Bourne,” VW is basing the introduction of its updated Touareg 2 model on the film, with a multimillion-dollar campaign including TV, print and online ads. This is to bolster enhanced Volkswagen Touareg parts incorporated in the redesigned sport utility.
But the automaker’s executives are dismayed with the overall marketing partnership that the company entered with