Why PR Is A Must for Musicians, Authors, Actors, Filmmakers?
Most artists, including musicians, authors, actors, and filmmakers find marketing and promoting their own work a daunting task, some believe that if they wait long enough others will do it for them, still others believe that P.R. is not an artist’s job. It seems that no one ever explained that to Warhol, Madonna or Tarantino. Art is first and foremost a calling, but if you hope to reach a large audience, or to make a living from art, it must also be a business. Success is achieved when art and promotion have been effectively blended.
Particularly now, when the music, publishing and film worlds are shifting seemingly at the speed of light, it is more important then ever for artists to know and understand the basics of PR and marketing in the 21st Century. As an artist, your responsibility is creating the best work you can. Particularly now,