Five E-mail Marketing Mistakes That Film Producers and Distributors Need to Avoid
Copyright (c) 2007 Daniel Lafleche
E-mail marketing is tough. A study by Forrester research shows that while 83% of companies attempt e-marketing less than 5% are successful. What’s the secret?
There’s no secret, per se, but film and video distributors targeting license buyers need to be informed about all the potential pitfalls. A good e-mail marketing campaign demands research, strategy, patience, a smooth follow-up process, and a little high-tech. It’s hard to know where to begin, and it’s natural to be afraid of making a major mistake and alienating your potential buyers.
On the other hand, a good e-mail campaign has proven time and again to be the most cost-effective way to market, and in the film and video licensing industry, it’s becoming a standard and expected practice. Take some time to