to the appropriate segment.
Personalizing your e-mails through segmentation can double click-through rates, and becomes more important as you move through the sales cycle. And by personalization here we’re not talking about sticking the prospect’s name at the top of the e-mail (though that is a nice touch). We’re talking about changing the content, sometimes very slightly, to help make your property immediately relevant to the prospect.
In future articles, we’ll be offering more tips on how to segment your lists.
MISTAKE #2: – Underemphasizing your categories, and overemphasizing your brand.
Film and video content license buyers receive dozens of marketing e-mails everyday. To cope, buyers have developed methods to sort and evaluate new titles very quickly.
What’s the first thing a