How do I pick a name for my new business?

Question by Jason: How do I pick a name for my new business?
I’m starting a production company, that will produce independent films, music, and other entertainment projects. How do I pick a name for my company?

I’ve heard that it should be something that isn’t too long in length, so it is easy to remember. How true is that?

Second of all, I was considering using my name in the company name, but I thought that might not be the smartest idea. The reason being as, I wanted the name to kind of have some personal meaning to me.

How do I combine the mix of wanting to keep it short and easy-to-remember but also something close to my heart and personal?

Any tips would be much appreciated.

Best answer:

Answer by the ferrari man
No doubt you’ll spend hours brainstorming for a business name that represents your products or services — a name that’s both marketable and infused with personality. To help the creative process along, you might surf the Web, browse the dictionary, read trade magazines, and bounce ideas off of friends and colleagues. But as you hunt for the perfect name, keep three main questions in mind:

Will your business name receive trademark protection?
Is your proposed business name available?
If your business will have a website, is a similar domain name available?
Plus, if you’re starting a corporation, LLC, or limited partnership, you must comply with a few state rules for naming your business.

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