Wahi: Do you think music videos have an influence on kids and on our values?
Rajeev Jain: I’m afraid they must. They have too much exposure not to. Unfortunately, their influence is probably not for the better.
Wahi: Why do you shoot your videos in the Super 35 format? I understand the resolution issues, but does it really matter when you’re eventually going to broadcast quality images?
Rajeev Jain: Everything should be shot in Super 35. It’s something I’ve been doing for about four or five years now, and I’m told it’s pretty well caught on. I hear from the colorists that 60 -70 percent commercials and music videos that they transfer are Super 35 now-a-days. Why wouldn’t you want to make use of the extra 25 percent or more negative area. There isn’t even a cost increase