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Home » Marketing

Promoting A Film Festival For The Long Tail – A Digital Marketing Case Study

Since the birth of the moving picture, film has played an important role in the way people experience culture worldwide. This is apparent at the 400 film festivals which take place around the globe each year. These events give talented artists a venue to promote their work in front of a qualified, interested audience.Like any dynamic art form, film is forever changing. New digital media have placed unknown independent artists on the same … [Read more...]

Filed Under: Filmmaker News Tagged With: Case, Digital, Festival, Film, Long, Marketing, Promoting, Study, Tail

Independent Film Advertising – Newspaper and Print Marketing

For the small time independent film maker on a budget marketing is often a matter of being smarter with ones money rather then spending on traditional marketing. In such situations there is very little room for error. This means that indie filmmakers have to limit the amount that they utilize traditional advertising methods such as newspapers. Newspapers and other print media however can serve a purpose because they are trusted sources for many … [Read more...]

Filed Under: Filmmaker News Tagged With: Advertising, Film, INDEPENDENT, Marketing, Newspaper, Print

Trade Show Exhibits And Viral Videos: Tips For Marketing Your Independent Film

Article by Chris Harmen Recent independent films have seen more success than ever before, winning international acclaim and some of the highest honors in the industry. The popularity of these pictures stems from their excellent quality. However, it takes more than that to make movies hits: it takes good marketing on a tight budget. Many of today's successful indie films have used an unlikely … [Read more...]

Filed Under: Filmmaker News Tagged With: Exhibits, Film, INDEPENDENT, Marketing, Show, Tips, Trade, videos, Viral

Business Plans and Marketing Plans in Independent Filmmaking

Article by Tdsff Making a film is an artistic endeavor. Unfortunately, to be able to continue creating artistic endeavors in the future, a filmmaker has to make money. Many filmmakers wish it weren't that way, but it is. Without capital, there's no film. An artistic, capitalistic conundrum. But, you know that MAKING money is an important component to the film business. Most of us don't work … [Read more...]

Filed Under: Filmmaker News Tagged With: business, Filmmaking, INDEPENDENT, Marketing, Plans

SEO Gives Indie Filmmakers Marketing Boost

I am independent filmmaker that always thought search engine optimization (SEO) was a tool used by online hucksters to separate people from their money. I changed my mind after seeing how effectively my good friend Tim Beachum SEO & Internet Marketing Consultant promoted the indie feature Consignment. He co-produced and edited the movie with me. I knew he was tech savvy, but had no idea how much he knew until he went into action.After … [Read more...]

Filed Under: Filmmaker News Tagged With: Boost, Filmmakers, Gives, Indie, Marketing

Marketing Strategy and Movie Distribution Plans

It's too easy to neglect having a marketing strategy and movie distribution plan when producing on an indie film budget. Producers are focused on fleshing out a tight screenplay, hiring cast and crew while keeping track of every dollar they spend. Studio budget movies hire goliath companies to develop a marketing strategy and movie distribution plan for their latest blockbuster.Indie filmmakers have to get creative with their marketing strategy … [Read more...]

Filed Under: Filmmaker News Tagged With: Distribution, Marketing, Movie, Plans, Strategy

Marketing Essentials for the New Breed Filmmaker

Indie films and mainstream films have different sets of audiences. Because of this simple fact, both require different marketing strategies. But aside from that, and this is more important: they have different budgets. I guess that’s the primary reason why they differ marketing-wise. Mainstream films with big producers and big budgets have the luxury to “creatively waste” their money in marketing their film. Indie filmmakers have very meager … [Read more...]

Filed Under: Filmmaker News Tagged With: Breed, Essentials, Filmmaker, Marketing

Online marketing Hints – Guide to Creating a Profitable Home Business

Article by John Smith Online marketing Hints - Guide to Creating a Profitable Home Business - Business Search by Author, Title or Content Article ContentAuthor NameArticle Title Home Submit Articles Author Guidelines Publisher Guidelines Content Feeds RSS Feeds FAQ Contact Us For productive … [Read more...]

Filed Under: Filmmaking Contracts Tagged With: business, Creating, Guide, hints, Home, Marketing, Online, Profitable

Partnership Nike Free Advertising and marketing and your Laptop or computer Consulting Organization

by NASA on The Commons Article by Denis Shelnutt Partnership Nike Free Advertising and marketing and your Laptop or computer Consulting Organization - Sports Search by Author, Title or Content Article ContentAuthor NameArticle Title Home Submit Articles Author Guidelines Publisher Guidelines Content Feeds RSS Feeds FAQ Contact Us … [Read more...]

Filed Under: Filmmaking Contracts Tagged With: Advertising, computer, Consulting, Free, Laptop, Marketing, Nike, Organization, Partnership

Film Mastering & SEO Movie Marketing Tips

by NASA on The Commons Coming up with a dollar amount to plug into your movie budget to pay for professional video masters (Digital Betacam) of a completed film and trailer will depend on a filmmaker's final outlet goal for their movie. If your goal is to land a deal with a distribution company having professional video masters done is an unavoidable expense. You cannot sell your movie without film contracts being signed and masters being … [Read more...]

Filed Under: Filmmaking Contracts Tagged With: Film, Marketing, Mastering, Movie, Tips

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