preach, and much of their website carries examples of their video work. Not only that, but it also features videos about themselves in a way that could be adopted by any other company. What’s interesting is that the most popular page navigated to from the home page is the team page, with 25% of all traffic going here first. And the reason? The team page features a video of every member of staff and, quite reasonably, visitors to the site want to find out who they are dealing with.
Online video is here to stay, and its presence is set to become one of the key elements that differentiates websites. After all, if you could watch a video of a new product or concept online, or read about it, which would you choose? Picture size and quality will only continue to improve, and marketers will dream up new ways of grabbing audience share and delivering key