effective than standard internet advertising. ComScore Chairman Gian Fulgoni, for example, has recently revealed that his organisation has detected that exposure to online video advertising can lead to a 40% increase in buying a product or service.
Compared to text, graphics and illustrations, video has the ultimate power to engage and hold the viewer’s attention. The latest technological advances mean that video clips now play instantly, and with perfect sound and picture quality. Video delivers the information quickly and simply, and at its best, creates emotional pull that leads viewers to take action. It’s worth remembering that people relate to people more than anything else, and even the simplest messages can really help to bring a website to life. So what are the applications for video?
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