Every business strives to get new customers and make sales. It is important to have a good marketing strategy in place. These days it is worth looking at what web video production can do for your business.
We are bombarded with advertisements everywhere we go. On the street, in the cinema, etc., it seems there is no end to people wanting to promote their latest products. Methods used include social media advertising, TV advertising, movie advertising. Worldwide we see the same ads appearing and the message keeps on spreading.
Unfortunately we don’t all have the budgets of the big companies out there. They tend to make huge profits and as a result can afford to have a big advertising budget to play with. How can the small business compete? The answer it seems is to use web video production.
Web video production changed everything, especially the way people thought about promoting their business. Internet video production is a great way for you or your business to get your message out to the masses.
Video quickly gets you a reputation online and starts to brand you. Having good video content, which the search engines love, will also help with your search engine optimisation and link building.
So what is the best way for you to go about using web video production and creating captivating videos? Try to keep it simple for a start. You may be thinking when you start internet video marketing if you need to get costly equipment to make web video content.
You will be pleased to know that you do not need any dazzling Hollywood style equipment to create good video content. Forget about special effects and all that nonsense.
Long static text sales pages are good examples of potential video content. You can convert these to video using something such as PowerPoint. This package clearly shows off web video production and produces some great results.
If you don’t have the time or feel unable to handle something such as web video production then outsource it to someone who knows more about this.
Make the video around two minutes in length. This is the ideal length if you want web video production to make an impact. Some people have short attention spans and may wander off to do something else if the video is going on for too long. You can always do some web video editing later to tidy things up. Generally the video needs to engage the viewer and offer something of value.
If you feel happy with your video then it is time to host it somewhere. The best place is YouTube because it is free and also because it has such a huge audience. It is now the second most popular search engine in the world. Imagine the traffic you could be getting to your website if your video is hosted on YouTube.
Because uploading and hosting your video on YouTube is free, you will certainly be keeping your costs down here. Compare this to the cost of television advertising and you can see it is going to be a no brainer. Even a small business would be able to afford to enlist the help of someone experienced in web video production.
Adding the video to your blog
If you are using the WordPress blogging platform then it is quite easy to embed a video from YouTube. First you need to locate your video in YouTube and click on the ‘Share’ button. This will give you some code. All you need to do is copy this code.
Come back to WordPress in design mode. Locate a post you would like the video to appear on and click on the HTML tab. Find a section where you would like to place the video and then paste the code in.
You may need to fiddle with the spacing to get it exactly where you want it. If you switch back to the ‘Visual’ tab you will see a placeholder for where you pasted the code. Save your post and then take a look at it in your browser. You should see your video in the post. Now you are starting to see the benefits of web video production.
Video marketing statistics
If you have any kind of business on the internet then you know the importance of site statistics. If you install Google Analytics onto your website you will be able to monitor your traffic in a number of ways and adjust your marketing accordingly.
You need to know how many visitors you are getting and which of your sites is getting the most. If one site is looking like it is doing better than the others then it may be time to adjust your internet marketing strategy and perhaps look at how you could improve your web video production strategy.
YouTube has its own statistics monitoring area. It will show you a map of the world and you will see the regions which are giving you traffic. It will also show you which keywords people are using to find your videos.
When you upload your video you can set whether or not you want people to comment or rate your video. It is a good idea to only allow comments if you approve them because sometimes people will post nasty or negative things. When working on web video production you do not want any negativity to be present in your content as it can have a detrimental effect.
If you put your video on your blog or website, check the stat counter before and after. Chances are that your page gets more views after the video has gone on there. Checking the statistics on a regular basis should always be a big part of any internet video marketing that you do.
If you are finding that your video is not getting many views then it may be that you picked the wrong keyword to target rather than the quality of the video not being up to standard. To use web video production effectively you need to determine what makes your video work and what doesn’t.
If you have created a truly great video then YouTube will reward you by featuring it in the most popular section. This will get it more and more views; of which many viewers will probably also visit your website. Keep in mind that visitors do not necessarily mean customers or sales.
Think about sharing your video on things like Twitter and Facebook. This brings you an entirely new audience and represents massive traffic for you. Social media and web video production go together well and you should certainly try this.
Even if you use web video production to simply have your articles or sales pages converted as online video content, you are still gaining huge benefits in conversions. This has got to be better than conventional advertising.
Once you start using video marketing to promote your business, you may see an increase in subscribers and sales.
I highly recommend you check out our website for more internet marketing strategies
Tom Upton gives us some insights to best utilize a steadicam camera stabilizing system. What is the set up time for a steadicam operator? How long can you wear a steadicam rig? How much does a Steadicam weigh? How does a steadicam operator get the shot? BLOG: education.crewscontrol.com WEBSITE www.crewscontrol.com FACEBOOK www.facebook.com TWITTER: twitter.com TWITTER: twitter.com/crewscontrolcam
Video Rating: 4 / 5
Question by : What are jobs that involve both video and audio production?
It is my second year in college and I still can’t come to a decision on whether I want to take a path in video production or music technologies. I enjoy both and have adequate skills. Are there any jobs that would allow me to work with audio, primarily recording songs and live sound, and video, independent film or documentaries?
Answer by moldyrutabaga
My answer may be a boring one, but education may be a saleable career for you. People who prepare teaching materials need to create video or audio segments and need web page skills. As an ESL teacher I produced numerous video clips, and professors need to be increasingly fluent with on-line course production and delivery.
Journalism offers careers for media production, and there are of course people who produce music and do lower-level commercial video production, but you of course know how competitive such industries are.
At a minimum, whatever your plans, I suggest you increase your skills with web design. In the future you are likely to be contracting or delivering your productions online, and you will need to know your code.
Add your own answer in the comments!
The Best Amateur Music Videos in Support of Active Transportation
More and more young, car-eschewing millennials are making their case in amateur music videos. The result is funnier and more imaginative than anything you'll find on basic cable. Check out this one from the University of Michigan. Production value …
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Women at Work – Wright’s Biscuits
Image by Tyne & Wear Archives & Museums
Production of Wright’s Biscuit factory in South Shields, photographed by Turners.
Wright’s Biscuits was a well known company in South Shields, South Tyneside. Set up as a maker of biscuits, they started out by supplying their stock to ships in 1790, but after a fall in demand, Wright’s turned to making more up-market biscuits. Wright’s Biscuit factory closed in 1973.
Turner’s was established in Newcastle upon Tyne in the early 1900s. It was originally a chemists shop but in 1938 become a photographic dealer. Turners went on to become a prominent photographic and video production company in the North East of England. They had 3 shops in Newcastle city centre, in Pink Lane, Blackett Street and Eldon Square. Turner’s photographic business closed in the 1990s.
(Copyright) We’re happy for you to share this digital image within the spirit of The Commons. Please cite ‘Tyne & Wear Archives & Museums’ when reusing. Certain restrictions on high quality reproductions and commercial use of the original physical version apply though; if you’re unsure please email firstname.lastname@example.org.
To purchase a hi-res copy please email email@example.com quoting the title and reference number.
YouTube Will Offer Video Production Tips On Google+ Hangouts on Air Every …
Knowing that, every day, people are posting videos on YouTube and don't know exactly how to make great videos, YouTube will be offering tips on everything from pre-to-post-production every Wednesday starting July 18 on Google+ Hangouts on Air.
Read more on ReelSEO Online Video News
NYC, New York City (PRWEB) August 05, 2012
Recently NYC Logo Designers, Benjamin Marc has launched the announcement of new logos to their portfolio. Benjamin Marc is no stranger to the branding process. Founded in 2006 by Long Island native Anthony Savino, Benjamin Marc has designed over 200 logos.
Benjamin Marc specializes in website design, Search Engine Optimization (SEO) Logo Design, Printing, Screen Printing and more. “It all starts with a logo” states Anthony Savino on his blog. ” We love working with clients from when they start their business, it is so rewarding to get them going as far as the branding process. One of our start up business packages equips new clients with a logo design, web design, business cards and brochures”
This year Benjamin Marc announces that they have designed logos for many different business. Here is a breakdown of some of the new clients of Benjamin Marc
1- Suburban Pets – Suburban Pets, owned by Therese Villemure was a start up business they need everything that Benjamin Marc offered, starting with a logo, Benjamin Marc also supplied them with printing, seo, web design and more.
2- Apple Environmental Services- This environmental3- company stressed to Benjamin Marc the importance of having New York displayed in their logo as well as using color green and grey.
3- Envy Me Salon – Envy Me Salon already had a logo when they approached Benjamin Marc to design a website, after several discussions Benjamin Marc convinced owner Joann to re design it, Once Benjamin Marc showed Envy Me Salon the new logo, the old one will no longer will be used.
4- Peanut Publicity – Benjamin Marc designed a logo for Peanut Publicity, a New York City Public Relations Company.
5- Mr. Clean Long Island – This logo was designed for a Long Island Cleaning Company that is another start up.
6- Wishes Come True Travel – Benjamin Marc designed a logo for Long Island Travel Agency, Wishes Come True Travel. They specializes in Disney and Florida Vacations.
7- True Blue Irrigation – True Blue Irrigation is a Long Island Irrigation Company owned by Bryan McGlaughlin. The logo has an array of summer color that catches a lot of attention.
Benjamin Marc has definitely grown within 6 years in business and owner Anthony Savino had this to say about working with clients. ” We love and appreciate all over our clients, some challenges are more difficult than others but overall we have no complaints. Meeting new people all the time is one of the great pleasures of my job. We love working with business owners from all walks of life.
To see more logos from Benjamin Marc visit them online. Here is a list of all their services.
Web Design & Development
Search Engine Optimization (SEO)
Logo Design & Branding
Video Productions & Marketing
Mobile Web Design
Signs & Banners
Billboard Advertising & Marketing