producers don’t spend the money and the results are predictable. Movies funded by Telefilm Canada don’t earn a profit from Canadian box office; they don’t even recoup. Telefilm Canada data shows that Canadian distributors have an average marketing budget per Canadian film of ,000 – about 0K short of what they need; that this average results from a blend of a majority of films released with an actual budget of less than ,000. Hoo boy, why aren’t these films making the big bucks, eh?
Let’s say it again for the benefit of Telefilm and its Canadian producers, you must spend M regardless of a movie’s budget to have a chance at success.
Had the recent Egoyan opus, The Sweet Hereafter, received M in Canadian marketing highlighting the divine Sarah Polley, it might have made some bucks. After all, Polley has a following in