springboard to world success for many Canadian performers. It took a while to work but work it did.
Marketing is simple. It just costs money. With its new infusion of funds, it appears that Telefilm will try to mystify the process per usual, read the entrails and divvy up the dough without recognizing rule # 1 – no one knows what sells. That is the mystery and joy of movie selling – ya just don’t know and no-one can give you the magic bullet, i.e. previous box office records, e.g. think how many major studios have hit rock bottom with a series of losers only to bounce back “unexpectedly.”
If public policy is going to intervene, it should get out of movie production and into the marketplace with CanCon for Canadian cinemas. Set a quota, step out of the way and voilà: in five years, we will have a thriving movie business with big Canadian stars. Movie