challenging status quo, and embracing adventure, then you would create a context for the cast and crew where you would expect them to take risks, embrace adventure, and exhibit a level of anarchy at times.
8. Implement a Marketing Plan From the Beginning
Marketing an independent film in the current climate can be heartbreaking, as filmmakers, film festivals and studios alike are increasingly forced to embrace a commercial model if they are going to survive. This form of big-budget advertising has been met with diminishing returns over the past number of years, with an increase marketing budgets required to capture the same market. But yet, on the other end of the spectrum, there are incredible opportunities for ‘cut-through’ in niche markets. Jeff Levick, AOL’s president of advertising and strategy, says of the Internet market, “niche is the new
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