of the film. Tap into an existing market for your film online, and in interest groups that exist in the real world, ie. create an awareness about your road movie within collectors groups.
One marketing idea that is being implemented for rock concerts and bands by Posse (www.posse.com) is to allow members to earn a commission for each ticket they sell to concerts or merchandise that is sold through links from their website or Facebook page. This and other similar engines exist to raise awareness, promote and spread the word about your film, but a strategy needs to be started as early as possible.
9. Get it Done
Creating a film is better than not creating a film, so never stop