mass,” and even big business is trying to find out how to engage the market by appealing to small pockets of people around similar interests.
In other words, they’re trying to implement what the Independent’s do so well…. Match a production with a niche market and build a relationship with that market around the film.
“Today’s audiences say that online word of mouth has become one of the most important elements of their movie decision-making, and Paranormal Activity is certainly benefiting from that shift in behavior,” said Amy Powell, senior vice president of Internet marketing at Paramount Pictures.
Find ways to interact with your market from the beginning. Develop a following on Facebook, on blogging sites, get someone to twitter about the production. Start a behind the scenes video diary, get people to engage with the filmmakers about the making
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